Nonprofit Marketing

For an organization to be distinct, it will be – somehow – different. Being different is going to rub somebody the wrong way, and that somebody might even be inside your organization.

If you cannot get past the barrier inside your organization, you're going nowhere in the marketplace. This is why so many nonprofits are (weird) look-alikes with others. Unfortunately, that often amounts to: speaking your own idiom, trumpeting your own goals, blithely unaware how weird you look and sound, and annoyed with customers who don't "get it."

Is that you? Well, stop it!
It's pretty straightforward. Successful marketing needs:

1. Simplicity.
2. Consistency.
3. Relevance.
   

Questions?

12 Step Program: Fundraising in a Bad Economy

Don't Whine.
Re-Project and Take it Upstairs.
Advance the time-table for your year-end campaigns.
Resist Your Natural Instincts.
Engage your core donors as you never have before.
Do not lose the courage of your convictions.
Don't expect that the "good old days" will ever return.
Connect with your donors' pain.
Call mid to major donors now.
Begin year-end campaigns in September with installment options.
Use alternative giving vehicles.
Focus on segmentation and target total net income (not return on investment or revenue).