Tuesday, October 7, 2008

12 Step Program: Fundraising in a Bad Economy

Don't Whine.
Re-Project and Take it Upstairs.
Advance the time-table for your year-end campaigns.
Resist Your Natural Instincts.
Engage your core donors as you never have before.
Do not lose the courage of your convictions.
Don't expect that the "good old days" will ever return.
Connect with your donors' pain.
Call mid to major donors now.
Begin year-end campaigns in September with installment options.
Use alternative giving vehicles.
Focus on segmentation and target total net income (not return on investment or revenue).

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